From Campaigns to culture. Most marketing investments are designed to expire. But some ideas keep growing. A format people follow. A show people wait for. A creator people trust. These are not campaigns.They are cultural properties.

Building Brand IP Through Culture

Creative Room is Disturb’s development studio.

It exists to identify, develop, prototype and launch ideas designed to live beyond a single campaign.

We believe brands should not only buy attention.

They should build stories, formats and cultural properties that generate attention over time. Ideas that expand a single campaign.

Brand Franchises

Creative content designed to grow relevance, audience and value over time.

Recurring formats, narrative platforms, entertainment concepts and cultural properties that evolve year after year.

Creator-Led Formats

Projects developed with creators, artists, writers, journalists, directors and cultural talents.

Original formats designed to attract audiences rather than interrupt them.

Original IPs

Shows, series, podcasts, characters and entertainment properties people choose to follow.

Ideas designed to become worlds of their own.

IDENTIFY

Identify cultural opportunities.

SHAPE

Develop formats, Universes and concepts.

PROTOTYPE

Visualize, test and validate before investing.

LAUNCH

Bring ideas to life through production.

GROW

Build audiences, relevance and long-term value.