For the launch of Chimay’s new canned beers, we hit the road - and the trails - to celebrate Belgium in all its rugged simplicity.

Two films, two escapes. One takes us to the North Sea, the other into the green depths of the Ardennes. Each story captures that unmistakable Belgian feeling: a bit wild, a bit wet, but always shared with friends — and with a cold Chimay in hand.

With a visual language that blends warmth, humour, and sincerity, director Louis Vielle delivers a tribute to the brand’s legacy — rooted in tradition, yet ready for the road. Because whether you’re at the coast or in the woods, a Chimay can always finds its place.

Client : Chimay - Agency : HungryMinds - Director : Louis Vielle